Cookie policy

Last updated: 1 September 2026 · Version 1.0

1. Who we are

This website (refaktory.be) is operated by:

Blue Planet Academy & Consulting bv, Rue de l'Autonomie 13, 1070 Anderlecht, Belgium
VAT: BE 0834.464.076
Email: diederik@refaktory.be

We are the controller for the personal data processed through cookies on this website.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow your browser to be recognised on a later visit, or your behaviour on the site to be measured.

In this policy we use “cookies” as an umbrella term for cookies and similar technologies that store or read information on your device: localStorage, sessionStorage, pixels/tracking pixels and device fingerprinting. The same rules apply to all of them.

We distinguish:

• First-party cookies — placed by refaktory.be itself.
• Third-party cookies — placed by an external party, in our case Google.
• Session cookies — deleted as soon as you close your browser.
• Persistent cookies — remain until their expiry date or until you delete them.

3. Which cookies do we place?

3.1 Strictly necessary cookies (no consent required)

These cookies are strictly necessary to operate the website and to deliver services you explicitly request (e.g. submitting a form). They cannot be switched off.

3.2 Analytics cookies (consent required)

We use Google Analytics 4 to measure how many visitors the site has, which pages they view and through which channel they arrive, so that we can improve the website. These cookies are only placed after you have given consent.

Settings we apply:

• Google Analytics 4 does not store IP addresses; they are used to derive an approximate location and are then discarded.
• The retention period for user and event data in Google Analytics is set to 14 months.
• Google processes this data as our processor, under the Google Ads Data Processing Terms.
• We do not share this data with third parties for their own purposes and we do not use Google signals (ad reporting based on signed-in Google users).

More on how Google processes data: policies.google.com/technologies/partner-sites.

3.3 Marketing cookies (consent required)

We use Google Ads to measure which advertisements lead to a contact request and, where applicable, to reach visitors again with advertising. These cookies are only placed after you have given consent.

We use Google Consent Mode v2: as long as you do not give consent, the Google tags load in a restricted mode in which no cookies are placed and only aggregated, non-identifiable signals are transmitted.

4. Legal basis

• For strictly necessary cookies we rely on our legitimate interest in providing a secure, functioning website. They fall under the exemption in Article 129 of the Belgian Act of 13 June 2005 on electronic communications.
• For analytics and marketing cookies we rely on your consent (Article 6(1)(a) GDPR and Article 129 of the same Act). You may withdraw that consent at any time.

5. Managing your consent

On your first visit we display a cookie banner where you can choose per category. Refusing is as easy as accepting: an equivalent “Reject all” button sits next to “Accept all”.

You can change or withdraw your choice at any time via the “Cookie preferences” link at the bottom of every page. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

We ask for your choice again after a maximum of 6 months, and whenever we add a new cookie or new processing purposes.

6. Deleting cookies via your browser

You can also block or delete cookies directly in your browser. Note that if you block all cookies, parts of the site may stop working.

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

7. Transfers outside the European Economic Area

Our analytics and advertising services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Data may be transferred to Google LLC in the United States.

Such transfers take place under the EU–US Data Privacy Framework, for which the European Commission adopted an adequacy decision on 10 July 2023 and under which Google LLC is certified, supplemented by the European Commission's Standard Contractual Clauses and additional technical measures.

8. What data do we process through cookies?

The cookies above may process, among other things: a randomly generated visitor ID, pages visited and timestamps, visit duration, the referring website or search term, estimated country/region, device type, operating system, browser and screen resolution.

For all other data processing on this website — your contact request, your newsletter subscription, your rights as a data subject and how to exercise them — please see our Privacy Policy.

9. Changes

We update this cookie policy when we add or remove cookies, or when the rules change. The date and version number at the top indicate the last change. In the event of a material change, we will ask for your consent again.

10. Contact and complaints

Questions about this policy or about your data: diederik@refaktory.be.

You also have the right to lodge a complaint with the Belgian supervisory authority:

Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données)
Drukpersstraat 35, 1000 Brussels, Belgium
contact@apd-gba.be — www.dataprotectionauthority.be